Welcome Bonus 100% up to £150 + 30 Free Spins
Cashout Time Typically 1-3 days (e-wallets faster)
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William Hill Casino and Sportsbook Review — William Hill casino/slots reviews
Author: Isaac Payne
Published: November 11, 2018 | Updated: November 06, 2025
William Hill is one of the oldest and most recognisable names in betting and gaming. Our William Hill casino/slots reviews cover the operator’s sportsbook, casino and live dealer offering, highlighting games from top providers and how the site performs across regulated markets.
This review examines William Hill’s strengths — from retail heritage and deep sportsbook markets to a curated casino library — and considers practical aspects such as bonuses, banking, VIP treatment and customer support to help you decide if William Hill is right for you.
| Website: | williamhill.com |
|---|---|
| Online Since: | 2001 |
| Bonus: | 100% up to £150 + 30 Free Spins (new customers, T&Cs apply) |
| License: | UK Gambling Commission; Gibraltar Regulatory Authority; additional regional / state licences |
|---|---|
| Software: | Playtech, NetEnt, Microgaming, IGT, Pragmatic Play, Evolution Gaming, Scientific Games, Yggdrasil |
| Location: | United Kingdom (global operations) |
About William Hill
Founded in London in 1934, William Hill evolved into one of the UK’s most recognisable betting brands and launched its major online services in the early 2000s. The operator now provides sportsbook, casino, poker, bingo and Vegas games across multiple regulated markets.
William Hill’s online casino combines a curated library of slots and table games with a strong live dealer suite. The sportsbook is especially deep for UK markets, offering in-play markets, competitive odds and specialist racing coverage.
The business operates under licences from the UK Gambling Commission and the Gibraltar Regulatory Authority, with additional regional licences where required. Recent corporate changes placed operations under 888 Holdings group arrangements but the brand remains firmly regulated and widely available.
My Experience at William Hill
The William Hill website and apps feel familiar to long-time bettors: dense with options, quick to load, and with a reliable checkout flow. Navigation across sportsbook and casino is logical, though promotional banners can be prominent.
I tested both sportsbook and casino sections and appreciated the consistency of odds and quality of live dealer streams. Game lobbies feature titles from NetEnt, Microgaming and Playtech with reliable playback and crisp visuals.
Customer support is responsive via live chat and phone in many regions; withdrawals were processed quickly once KYC was completed, especially to e-wallets.
Overall the experience was positive — a dependable platform for players who value brand trust, regulated markets and solid product depth.
Money Spent: £50 | Time Played: 2 Hours | Earnings: £20 | Browser/Device Used: Chrome on Desktop and iOS App | Experience: Positive
William Hill blends retail heritage with a competent online sportsbook and casino—reliable, professional and feature-rich. – Reviewer
William Hill Bonuses
William Hill operates a variety of welcome and recurring promotions for casino and sportsbook customers. Offers differ by jurisdiction so always check the promotions page for your region.
Typical deals include matched deposit welcome offers, free spins for slots, accumulator boosts and reload promos for existing customers.
Casino Welcome Bonus: 100% up to £150 + 30 Free Spins
Commonly available to new casino customers in permitted regions. Minimum deposit and wagering requirements apply; free spins and bonus funds are subject to game eligibility and play-through terms.
Sportsbook Welcome Offer
Sportsbook welcome promotions vary by market — examples include bet-and-get or matched deposit offers. Conditions frequently include minimum stakes, odds restrictions and expiry windows.
Regular Reloads & Price Boosts
William Hill often runs reload promotions, enhanced price/odds boosts and accumulator offers—check the promotions hub for current deals.
Weekend & Event Specials
Major sporting events are commonly accompanied by special offers such as enhanced accumulator boosts, free bets or extra spins tied to event outcomes.
The platform occasionally runs slot tournaments and leaderboard challenges with prize pools and free spin rewards for the most active players.
The platform occasionally runs slot tournaments and leaderboard challenges with prize pools and free spin rewards for the most active players.
Other Bonuses and Promotions
- Enhanced Accumulators
- Free Spins & Free Bets
- Cashback Offers (select markets)
- Refer-a-friend
- Seasonal Event Promotions
How William Hill Bonuses Compare
William Hill’s bonuses are solid and reliable but tend to be smaller than some casino-specialist or crypto-first operators that advertise very large deposit matches.
The strength of William Hill lies in brand trust, regulated operations and balanced product quality rather than headline bonus value.
If you prioritise maximum bonus amounts there are larger offers elsewhere; if you value regulatory protection and a broad product set, William Hill is very competitive.
Check the promotions page for your jurisdiction and prioritise welcome offers that suit your playstyle — casino or sportsbook — paying attention to wagering requirements and maximum bet caps.
VIP and Loyalty Programs
William Hill runs a tiered loyalty scheme in many markets (William Hill Rewards) where regular players earn points through play and can redeem them for free bets, offers or bonus spins.
High-value players may receive personalised offers, account managers or invitation-only VIP services depending on region and betting activity.
The retail estate (UK shops) also supports loyalty activity for customers who use both online and in-shop services, providing additional benefits for frequent bettors.
Banking Methods
Banking at William Hill covers major debit/credit cards, popular e-wallets (where supported), bank transfers and prepaid options like Paysafecard. Exact options vary by market.
Deposits
Common deposit methods include Visa, Mastercard, Maestro, PayPal (where available), Neteller, Skrill, Paysafecard, Bank Transfer, Apple Pay, Google Pay and Cash at retail in select locations. Minimums depend on method and region; instant processing is typical for cards and e-wallets.
| Deposit Method | Min. Deposit | Max. Deposit | Deposit Now |
|---|---|---|---|
| Visa / Mastercard | £5 | £10,000 | Deposit with Card |
| PayPal | £5 | £10,000 | Deposit with PayPal |
| Neteller / Skrill | £5 | £10,000 | Deposit with E-wallet |
| Paysafecard | £5 | £1,000 | Deposit with Paysafecard |
| Bank Transfer | £10 | £50,000 | Deposit with Bank Transfer |
| Apple Pay / Google Pay | £5 | £5,000 | Deposit with Apple/Google Pay |
| Cash at Retail (selected UK locations) | £1 | £2,000 | Deposit in Shop |
Withdrawals
Withdrawals are processed once KYC checks are complete. E-wallet withdrawals are typically fastest, while card and bank transfers can take a few days depending on your bank.
Typical payout times are listed below; transaction limits and ID checks may apply. Always check the cashier for region-specific details.
| Withdrawal Method | Min. Withdrawal | Max. Withdrawal | Timeframe |
|---|---|---|---|
| PayPal / E-wallets | £10 | £50,000 | Typically instant to 24–48 hrs |
| Visa / Mastercard | £10 | £10,000 | 2–5 business days |
| Bank Transfer | £20 | £100,000 | 3–7 business days |
| Paysafecard (voucher cashouts) | £5 | £1,000 | 1–3 days |
| Cash at Retail (selected locations) | £1 | £2,000 | Instant / same day where supported |
William Hill Casino
William Hill’s casino offers hundreds of slot titles, RNG table games and a robust live dealer area supplied by top studios. The library focuses on quality providers and curated live titles rather than sheer volume.
While the catalogue may not match specialist casinos in size, the emphasis on recognised suppliers and premium live experiences delivers reliable gameplay and attractive seasonal jackpots where permitted.
Slots
Slots at William Hill are supplied by leading studios such as NetEnt, Microgaming and Playtech. The lobby includes classic hits and new releases plus progressive jackpots in markets where they’re allowed.
Search and filter tools make it straightforward to find popular titles or new arrivals. The site sometimes features tournaments and leaderboard events for slot players.
Low–medium volatility classic with wide player appeal.
High volatility slot with a well-known free spins mechanic.
Progressive jackpot series — availability varies by region.
Avalanche mechanic and strong replay value.
Table Games
Standard table games such as blackjack, roulette and baccarat are available in RNG and live formats. Limits typically cover casual players through to higher stakes action.
Live dealer tables provide a premium streamed experience with professional dealers and multiple table options for popular variants.
Poker
William Hill has offered online poker and tournament play in various markets, often integrated with external poker networks. Availability and formats vary by region but include cash games and MTTs where offered.
The poker offering complements the sportsbook and casino, giving players another avenue for skill-based play and competitive prize pools.
Live Dealers
Live dealer tables are powered by Evolution and Playtech, offering immersive streamed experiences for blackjack, roulette, baccarat, game-shows and blackjack variants with professional dealers.
The live lobby is well organised with multiple stake levels and region-specific game options to suit casual and high-stakes players.
Casual Games
Casual options include scratchcards, instant win games, keno and other novelty games tailored to quick-play sessions and promotions.
William Hill Sportsbook
The sportsbook is a core strength — deep market coverage across football, horse racing, tennis and many other sports with competitive odds and in-play markets.
Features include live betting, cash-out (where available), bet builders and a comprehensive racing hub with form and market information.
William Hill also lists major esports events such as CS:GO, League of Legends, Dota 2 and Overwatch with match markets and tournament lines during big competitions.
Sports
Coverage spans football (domestic and international leagues), horse racing, tennis, cricket, basketball and many niche markets. Markets often include hundreds of options per match.
The sportsbook includes in-play betting, accumulators, handicaps and specialist markets such as correct score or first goalscorer.
Additional features include bet builders, enhanced prices and a detailed racing hub with competitor form and advanced markets.
eSports
William Hill covers mainstream esports like CS:GO, League of Legends and Dota 2 with match and tournament lines.
During major events the site expands markets to include map winners, handicap markets and player-specific props.
Esports coverage is integrated into the sportsbook and benefits from the operator’s broader market depth and in-play capabilities.
Virtual Sports
Virtual sports products (virtual football, horse racing, greyhounds, motorsports) are offered for quick action and round-the-clock betting opportunities.
These products are optimised for mobile play and provide simple markets for players who want fast results.
Mobile Experience
William Hill provides native apps for iOS and Android plus a responsive mobile site that replicates sportsbook and casino functionality with fast navigation and account management.
Mobile deposits, withdrawals, live betting and streaming (in supported regions) are well implemented, making gameplay seamless on phones and tablets.
Security and Safety
William Hill uses SSL encryption and industry-standard security practices. It enforces KYC and AML checks, supports deposit limits, time-outs, self-exclusion and links to gambling support services for responsible play.
- Help Centre (support@williamhill.com )
- Customer Support (security@williamhill.com )
- Responsible Gambling (policy@williamhill.com )
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These measures, combined with regulatory oversight, help ensure a secure environment for players across regulated markets.
How to Sign Up, Deposit, and Withdraw
Signing up is straightforward — create an account, verify your email/phone, and complete KYC for withdrawals. Exact steps and documentation can vary by region.
How to Deposit
Log in and follow these steps to make your first deposit.
- Log in → Go to Deposit → Choose a payment method → Enter amount within limits → Confirm. Instant methods (cards, e-wallets) are usually available.
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How to Withdraw
Complete account verification and follow the withdrawal flow in your account. Allow for processing times depending on method. security@williamhill.com
- Complete account verification (ID/address) → Open Account/Withdraw section → Select withdrawal method and amount → Submit request. Allow for processing times depending on method.
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Final Verdict
William Hill remains a leading, trusted brand with a strong sportsbook and a well-rounded casino offering. Its retail history and regulated operations make it a reliable choice for many players.
While promotional value may not match some specialist casinos and availability varies by jurisdiction, the combination of quality suppliers, a premium live casino and robust betting markets keeps William Hill highly recommended for regulated-market players.
Disclaimer
Gambling of all kinds can be addictive if left unchecked. Please familiarise yourself with responsible gambling tools and seek help if you suspect problem gambling.
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